Books and Articles

Valerie Geller has written a number of professional articles and is the author of five books including bestseller: “Beyond Powerful Radio – A Communicator’s Guide to the Internet Age” from Routledge press which has been translated into 9 languages. More here: link to http://www.beyondpowerfulradio.com/ or https://creatingpowerfulpodcasts.com/ And www.lifestagedemographics.com

Geller has been a contributor to many books about media including:

“Viral Podcasting” ,”The Radio Station” “Audio Production Worktext” and “Managing Electronic Media” the forthcoming text, from Routledge, “Finding Your Voice with Audio & Radio Production” due for publication in 2024.

Beyond Powerful Radio – ORDER NOW

Beyond Powerful Radio – A Communicators Guide to the Internet Age, is a guide to communicating powerfully in a digital world – for news, talk, information and personality – powerful communication techniques across multiple platforms, broadcasting

Academic

The Beyond Powerful Radio book comes with an instructor manual. (Note: If you teach, adopt the book as a text,
Valerie will happily speak to your class.)

Beyond Powerful Radio

TABLE OF CONTENTS

Foreword by Tom Taylor

Introduction

Creating Powerful Communicator-Quick Start Pages

I. Tools: Creating Content for Any Platform

1. Creating Powerful Content – No Longer “Just Radio”

2. Are you a Generator or a Reactor?

3. Personality Radio, Morning Shows

4. From Rock to Talk (and anyone who wants to do a talk show!)

5. Local vs. National Programming

6. Performance & Formatics

7. Finding & Developing Talent

8. Airchecking

9. Managing High Ego Talent

10. Avoiding Burnout

11. Show Prep

12. Producers – Facing the Blank Page

13. Talk Shows

14. Call Screening

15. Interview Techniques – for Journalists, Talk show Hosts & Music Personalities

16. Public Service

II. Storytelling & Voice

17. Becoming a Powerful Storyteller

18. Your Voice – Improving Your Instrument

III. News

19. Creating Powerful News

20. In Case of Emergency – What to do

21. Citizen Journalism

22. Traffic & Weather Together

23. News-Writing

24. News Anchoring

25. Multi-version News

26. Integrating News & Talk

27. Integrating TV, Radio & the Web

IV. Working Across Multi-Platforms

28. Audio Communication Across Multiple Delivery Platforms:

– Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond…

V. Marketing Content

29. Promotion

30. Branding – Building The Brand Beyond Radio

VI. Making Money

31. Sales and Commercials

32. Fundraising and Giving

VII. Understanding the Audience

33. LifeStage Demographics

34. Research

VIII. Final Notes

35. Final Notes

* NEWLY UDATED REVISED UPDATED EDITION of
Beyond Powerful Radio – An Audio Communicator’s Guide to the Digital World
Is available in October 2024 from Routledge Press