Books and Articles

Valerie Geller has written a number of professional articles and is the author of five books including bestseller: “Beyond Powerful Radio – A Communicator’s Guide to the Internet Age” from Routledge press which has been translated into 9 languages. More here: link to http://www.beyondpowerfulradio.com/ or https://creatingpowerfulpodcasts.com/ And www.lifestagedemographics.com

Geller has been a contributor to many books about media including:

“Viral Podcasting” ,”The Radio Station” “Audio Production Worktext” and “Managing Electronic Media” the forthcoming text, from Routledge, “Finding Your Voice with Audio & Radio Production” due for publication in 2024.

Beyond Powerful Radio — An Audio Communicators Guide to the Digital World for Podcasting & Broadcasting – ORDER NOW

Beyond Powerful Radio – A Communicators Guide to the Internet Age, is a guide to communicating powerfully in a digital world – for news, talk, information and personality – powerful communication techniques across multiple platforms, broadcasting

Academic

The Beyond Powerful Radio book comes with an instructor manual. (Note: If you teach, adopt the book as a text,
Valerie will happily speak to your class.)

ISBN: 978-0367349141

Beyond Powerful Radio

An Audio Communicators Guide To The Digital World

TABLE OF CONTENTS

Updated Edition
By Valerie Geller
Edited by Turi Ryder
Dedication page: In Memory of Barbara Blake
Foreword by Perry Michael Simon
Introduction
Geller Media International’s Powerful Communicator Quick Start Pages:

Topics
Creating Powerful Communicators
Aircheck Criteria
Always Ask

Part I. Creating Content

1. Creating Powerful Content
2. Creating Powerful Podcasts
3. Are You A Generator or Reactor?
4. Personality Radio & Morning Shows
5. Performance & Formatics
6. Finding & Developing Talent
7. Right Casting—Right Job?
8. Airchecking
9. Managing High Ego Talent
10. Avoiding Burnout
11. Show Prep
12. Producers —Facing the Blank Page
13 . Talk Shows
14. Call Screening
15 . Interview Techniques
16. Public Service Announcements

Part II. Storytelling & Voice

17. Powerful Storytelling
18. Your Voice— Improving Your Instrument

Part III. Creating Powerful News

19. Creating Powerful News
20. In Case of Emergency
21. Citizen Journalism
22. Traffic & Weather Together
23. Newswriting
24. News Anchoring
25 Multi-version News
26. Integrating News & Talk

Part IV. Add A Platform

27. Adding Platforms – Audio, Video & Print
28. Social Media
29. Streaming & The Web

Part V. AI

30. AI – Artificial Intelligence

Part VI. Marketing your content

31. Promotion
32. Building Your Brand

Part VII. Making money

33. Sales, Commercials & Sponsorships
34. Fundraising & Giving

Part VIII. Understanding your Audience

35 LIFESTAGE DEMOGRAPHICS
36. RESEARCH
37. FINAL NOTES

Acknowledgements
Permissions
Index
About the Author
Resources

3rd edition
ISBN NUMBERS:

Soft cover – Paperback book
9780367349141

E-book for download
9780429328695

Hardback for libraries
9780367337391

* NEWLY UDATED REVISED UPDATED EDITION of
Beyond Powerful Radio – An Audio Communicator’s Guide to the Digital World
AVAILABLE NOW FROM Routledge Press

Books and Articles

Beyond Powerful Radio — An Audio Communicators Guide to the Digital World for Podcasting & Broadcasting – ORDER NOW

Academic

Beyond Powerful Radio

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