GELLER MEDIA INTERNATIONAL comes to your station and works with your staff!
Invest in your product! While not everyone can be great, everyone can get BETTER! Learn proven techniques that work to get, keep and grow audiences. Geller Media International provides custom designed workshops and interactive seminars to motivate and inspire the best work from radio talent, both on and off the air! Geller Media International is a full service broadcast consulting firm with emphasis on News/Talk, Personality and Information programming. Headed by former WABC-PD Valerie Geller, Geller Media International consults stations around the world and in the United States. She and her staff hold one day workshops and week long seminars, coach individual talent with aircheck sessions and work with stations overall to improve the quality of programming and increase listenership. The work involves:
THE TRAINING SEMINARS:
NEWS, TALK, PERSONALITY & INFORMATION
CREATING POWERFUL RADIO (Seminars)
* ONE-ON-ONE TALENT COACHING
* CREATING POWERFUL NEWS SESSIONS
* CREATING POWERFUL RADIO TALK
* NEWS & FEATURES
* THE PRODUCER'S WORKSHOP
* PROGRAM DIRECTORS AND MANAGERS WORKSHOPS
* CREATIVITY WORKSHOPS
* HIRING RIGHT--- FINDING POWERFUL TALENT, DEVELOPING THEM AND KEEPING THEM!
If you are interested in the workshops and would like more information on GELLER MEDIA INTERNATIONAL you can contact
GELLER MEDIA INTERNATIONAL 666 West End Avenue Suite 11-M New York, NY 10025 or phone 1-212-580-3385 fax 1-212-787-6279 email- firstname.lastname@example.org
For best results, seminars and one-on-one aircheck sessions work better if they take place "off campus" in a venue or environment away from the station.
GELLER MEDIA INTERNATIONAL Creating Powerful Radio one day seminars:NEVER LOSE A LISTENER!
Geller Media International Presents the:
CREATING POWERFUL RADIO THE TALK SEMINAR
1) PUTTING TOGETHER THE TEAM The right combination of host and producer can make the difference between an "ok" radio show and a great one. Some tips to know if the team is a right match and how to get it there if it's not.
2) THE SOUND OF THE SHOW Selecting the focus or direction for your talk show is essential. All great talk shows should be topical, fun, interesting, talk about what's going on, involve the audience, reflect the community and showcase the storytelling ability of the host. It should NEVER be BORING. Methods and ways to keep the show heading in the right direction and keep it on track.
3) BUILDING A SHOW Developing a "mission statement" for the show. What's it about? Some tried and true ways to work with a talk show so the audience knowswhen they tune in that they are in for an interesting time of it!
BUILDING SHOW BASICS INCLUDE; A) Topic Selection B) Guest Selection C) Weeding out only the best callers with the right questions, comments and input for the show. Saying "no thanks" to others. D) Promotion & community involvement in the show.
4) CREATING POWERFUL RADIO- TALK BASICS Actual methods to emphasize the positives about a show and work on the areas of difficulty. Polishing up interview skills and techniques so that the show is compelling, interesting and relates to the listeners. Also perfecting the intimacy of the one-on-one relationship between the host and the audience.
5) INTEGRATING NEWS & TALK (WHEN NEWS BREAKS...) Systemize the relationship between the talk or programming departments and news. When breaking news occurs, tips and methods to get the talk shows all the news resources available. The news people also need a place to do extra reporting on breaking stories and you can actually make news on the show with the content of the interviews.
6) MAKING MAGIC In live talkradio, those "spontaneous magic moments" occur. You don't have to be a funny person to know when to go with a funny moment. How to clear the way for creativity to happen and ways to maximize it when it does!
7) MUSIC & TALK TOGETHER Methods to best integrate music into the talk show. Can music emphasize a mood or feeling or move a topic forward? Ways to use parody songs/ use of music if your guest is involved in the music world.
8) SECRETS OF SUCCESS A collection of top tips from successful talk show hosts. How to engage interesting callers to participate in your show, take a boring call and make it come alive and asking the right questions. How to envision your audience while you are on the air and how to protect the show from becoming dull. Keeping it Great!
9) CONNECTING Where do the great guests come from? Ways to "mine the field of people" out there for who can add to your show and make it great. Finding the great and powerful story tellers, the bright, articulate and interesting people, with passion, feeling and intelligence. Finding people who can express themselves powerfully. Some methods in locating these folks who add to talk shows. Also cementing the methods to connecting with the right people, the relationships between the producer, politicians and the public relations machine.
CREATING POWERFUL RADIO: THE PRODUCER'S WORKSHOP
1) FACING THE BLANK PAGE No news today? Nothing going on? What do we do for today's show? Methods to dig up topics and ideas that WILL WORK.
2) HOW TO GET "THEM" TO DO WHAT YOU WANT And make them think it's their idea...
3) MILKING THE P.R. MACHINE How to distinguish the good stuff from the fluff.
4) WORKING WITH CHALLENGING, HIGH VISIBILITY AND HIGH EGO HOSTS: Motivating them to do their best.
5) DID YOU HEAR? How to keep aware if you've been on vacation, holed up in a cave or otherwise not keeping up on current events.
6) FIXING THE SHOW An idea exchange regarding the daily stuff that plagues us all
7) EMBRACE THE NEW TECHNOLOGY Digital, the internet, data basing. How it can help you do a better show.
8) KEEP IT SIMPLE Taking complex issues or topics and finding ways to make them relatable, understandable and interesting to the audience.
THE CREATING POWERFUL RADIO NEWS WORKSHOP
1) Working across ALL platforms, broadcast, internet, social media, twitter... take "THE BEST OF THE WEST" - A hard look at some of the best of what works for news, features, information gathering and reporting in the United States and why it works. With examples (of the finest award winning highly rated news stuff around) and ways to apply these methods to your newsroom.
2) FEATURE REPORTING AND PACKAGING The human interest feature or longer news story can become a powerful promotional force in developing a loyal audience. The audience learns to expect these stories from certain reporters at certain times of day and gets "hooked." These stories can put your station on the map.
3) TAKING IT TO THE STREETS The art of "Man On The Street" or VOX reports. A unique way for your listeners to feel a part of the news events by expressing their thoughts. Successful techniques on "M.O.S. reporting: get the very best out of answers for the air!
4) REPORTER ON THE SCENE REPORTS There is nothing as exciting as a live news event and hearing about it as it is happening. A discussion of some of the tricks to covering a breaking story live on-the-air, ad-libbing and keeping your cool while sounding great!
5) WHEN THE DAY IS DULL News is a snap when there is a lot going on, but what about those days when NOTHING IS HAPPENING! How to enterprise stories when things look dead and there's no news. How to develop sources and ideas that will come through when it looks like another dead day.
6) THE ART OF THE INTERVIEW A good interview is no "accident." A discussion of surefire techniques to guarantee an interesting, provocative interview, even if the subject is somewhat reluctant to talk.
7) NEVER LOSE A LISTENER! WHAT DO THE LISTENERS WANT TO HEAR? Some tried and true ways to figure out what your audience is interested in. Also when a story is "dead." Just because you have one more interview or another piece to add doesn't mean it has to get on. The audience may be bored with the story by now and may be ready to move on. Serve your audience! Some ways to gauge when the interest is fading. 8) THE SOUND OF THE STORY Mixing sound from the streets, natural sound and silence into your audio collage. Also the use of music and other techniques to texturize a news feature or story.
9) STORY ROTATION Just as in music radio, you can and should repeat the good stories. But how often and when to use the sound again...
10) PROMOTION Ways to let the audience know what you are up to. Packaging and promoting the news, use it as a tool to for the good of the entire air sound of the station!
11) BEATING THE PANTS OFF YOUR COMPETITION! Some techniques to fight the news-wars and win.
CREATING POWERFUL RADIO NEWS AND FEATURES
DID YOU MAKE GREAT RADIO? An actual critique of today's newscast and feature work, with the producers, reporters anchors and news presenters to talk about what worked, what did'nt and ways the stories might have been approached in a more interesting and creative way.
* stations should provide a CD or audio of a current newscast, report or day part for this exercise.
MAKE THE MOST OF THE STORY Looking at new angles or versions of the story or feature so it can be recyckled in another day part in a fresh and new way. Also looking at "second day angles" on stories and multiversions of it so it remains interesting and exciting to people who may have caught a version of it earlier in the day.
BEAT YOUR COMPETITION Are you letting the audience know what you are doing? Are they aware of upcoming features and stories that might be of interest to them? Actively using your airwaves to market and promote what the department is working on, emphsizing what you do well and getting ahead of what the "other guys" are doing.
METHODS TO NEVER BE BORING Making it matter to the listeners. Putting it out there in a fascinating, riveting and captivating way. So they stick with it and come back for more.
NEWS YOU CAN USE Ask, is this relevant to people's lives? Do they care about this topic? How does it involve our listeners and can we MAKE them care? Ways to make the story come to life so the people will hear it. The art of telling a big story though individual experiences of the "little person." With emphasis on great storytelling. Also some specific tips for giving out traditionally boring information.
GOING LIVE, BEING REAL AND TAKING THE LISTENERS WITH YOU! Great radio is "theater of the mind." Use your writing skills, use detail to take them there. The way a story looks, feels, smells and tastes. Describe everything. If you realize it's all about the imagination, you are already ahead of the game.
CREATING POWERFUL RADIO MULTIVERSION
1) USE ALL MEDIUMS! Work across Multi- Platform -with information! Learn tips and techniques to produce powerful and effective copy and stories for broadcast, internet, and social media that will engage the audience. Take one story or idea and Multi- version that story! Think of it as doubling a recipe - but one to be served on fine china, the other for take out!
2.) THE MULTI-PART SERIES Instead of a long drawn out interview, why not produce multiversions instead? Break it up into segments, like a soap opera, that are shorter, and bring people back for more later.
3) MAKE IT LAST THE MORNING, OR EVEN A WEEK The advantages of multiversion include great promotional opportunities. Example: Coming up in our 5:00 hour, you'll hear part three of our seires on teen suicide..." The shorter form moves quickly, each segment makes a point and leads naturally into the next one. It's good to leave the audience a bit hungry, wanting more.
4) LOCAL RADIO CAN BUILD ON WHAT THE NATIONAL NETWORK SENDS If a local station is aware of a special series of reports that the national news will be covering, then local reports can be filed to marry with those reports. NETWORK: "The Pope is in Baltimore today..." LOCAL: "As you just heard, the Pope is here, now in part one of our series on the church, let's take a look at what local Catholics think about Priests and marriage; overpopulation and other issues that affect us."
5) PEAK AUDIENCE INTEREST This format, if done correctly leaves your audience wanting more. They will talk about your station, the series of reports, tell their friends. The use of creative teases is important here as well.
6) TOPIC SELECTION What is interesting to the audience? There are NO boring stories, only BORING STORYTELLERS. Learn how you can gauge if a topic will work as a multi-version series? Some surefire tips on what the audiences want to hear more of.
7) CONSISTENCY; PICK AN AIR TIME AND STICK TO IT Features and series should run at specific times of the day. They should be VERY EASY for the audience to find. Many reporters have carved out a niche for themselves with the listeners by appearing with execllent and interesting stories or features at the same time each day. The listeners, trained by habit to know when the features are on, eagerly wait for these "pearls" of radio.
8) PRODUCT, PERMANENCE, PROMOTION The multiversion or multi-part series like all powerful radio, should never be boring. It must be good writing, with compelling sound bites from the interviews and be relatable to the audience. It must fascinate and involve great storytelling. * The product must be great. * It should run at consistent regular times. * Promote it, tease it, let the audience know where to find it.
ONE-ON-ONE CREATING POWERFUL RADIO THROUGH INDIVIDUAL COACHING (THE POWERFUL TAPE CRITIQUE OR AIRCHECK SESSION)
WHAT WORKED, WHAT DID NOT? An aircheck session looking at the show itself. Minute by minute finding it's strengths and areas that need improvement.
TOPIC SELECTION Selecting the right topics with the correct approach to stimulate a riveting discussion is vital. Some ways to work with hosts to mine the fields for the best subjects and make the boring ones great!
BURNOUT Are we having fun yet? Every radio personality gets exhausted from time to time, particularly if they are doing a daily show. Here are some ways to stimulate creative people to continue to do their best work. And grow. Ideas to keep it fresh and alive. Tips and techniques to keep hosts as excited about doing today's show as they were the first time!
TAKING IT ON THE ROAD Remote broadcasts can be great or living hell. Some sure fire tips for making the broadcast a success when you go outside the studio to a news event or anywhere in front of a live audience.
INTEGRATION OF NEWS AND TALK When a breaking story occurs, the air personality should be prepared to get on top of it with the full cooperation of the news reporters. Some ways to mix the news into the show so it sounds great and the audience is riveted to their radios!
WHAT DO THE LISTENERS WANT? Are you in touch with the culture? Do you know what people out there are talking about? Do you know that only about 1% of your audience will call you? As a host you must be able to anticipate the areas of interest to the other 99% of your listeners. Some techniques to keep on top of the hot subjects.
NEVER BE BORING! Are you bored with it? If you are bored chances are so is the audience. Interested is interesting, bored is boring. Ways to keep the stuff you talk about alive and moving!
CREATING POWERFUL RADIO PROGRAM DIRECTORS AND MANAGERS WORKSHOPS
1) LISTENING LIKE A LISTENER Often, programmer or manager will get so caught up in the day-to-day of running the station, they no longer hear the radio like the audience does. Do you know how your audience uses your station? Are you aware of how they perceive what you do-on-the air? Ways to train your ears to hear the radio like the listeners do.
2) MOTIVATING THE STAFF Ways to get people inspired to do their very best and most creative work for your station. Tips and techniques to best motivate the staff so they truly want to achieve their best work!
3) RIGHT CASTING Are the right people in the right jobs? The right dayparts? Tried and true methods to make sure that the right people are doing the right jobs for them, maximizing their individual talents. And tips to hire the right people for the jobs in the first place!
4) US AGAINST THEM Management vs. On-Air Talent How to get them to do what you want and do it your way and do it well. Making it work their way and your way.
5) DARE TO BE GREAT There are no "right or wrong" ways of doing things, only trying out ideas that can work and ideas that don't. Dare to be great. Risk. Establish trust with your staff so they'll have the creative courage to try things and see if they fly! And be open to throwing things out if they bomb. Fast.
6) RADIO BASICS How is your station sounding? Are the elements consistent? Do they "frame" your station like a painting? Can you recognize your "stationality?" Are the people on the air effective communicatiors? Is the information correct and interesting? Is your station fun to listen to? Is most of the audio clean? Is your station boring? Ways to make sure you're doing it right.
7) ONE-ON-ONE Secrets to one-on-one coaching techniques to effectively critique your airstaff, hosts and personalities to help them up to the next level. Ways to aircheck, criticize and evaluate the shows so the hosts "get it" without getting defensive, and get them to want to work to improve .
8) DISCOVER TOMMORROW'S TALENT And begin to develop them today. Don't get stuck with "B" or "C" players as backup. How to nurture your own "farm team" of players so if your top talent leaves, you've got more waiting in the wings.
9) THINK LIKE AN ARCHITECT An architect would plan a building with an eye to all elements. Here is how to make sure your staton programming includes all of the necessary "windows and doors." Look at the station as a big board or jigsaw puzzle and learn how to segment it together to win!
10) BE ALL YOU CAN BE The ten steps to becoming the best PD/manager you can be. How to compete, maintain authority and the respect of your staff, make right decisions, make right hires, manage people who do good work, but you can't stand, keep the programming consistent yet moving forward and gain the support of your management to back you.
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