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30
Aug 2007
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One
of the guest speakers at this years October Radiofest to be held at
Melbourne's Crown Casino will be Valerie Geller,
whose New York based company, Geller Media, provides a full range of
consulting services for radio with emphasis on news/talk, information
and personality programming. Geller's
new book, Creating Powerful Radio, espouses three
basic principles; Tell the truth; Make it matter; Never be boring. Listen
to Valerie
Geller's chat with radioinfo's
Peter Saxon as she talks about taking risks, what makes a good
breakfast announcer and why there aren't more female talk presenters. Copies
of her book can be purchased by emailing the Australian distributor at a.dent@elsevier.com.au
In
the past 17 years she has worked with more than 500 stations in 28
countries. Among her Australian clients are ABC stations 702, Sydney;
774, Melbourne and Triple J. Coming
from a journalistic background, in the 1980s, Geller ran the news
department at KIOI/San Francisco, presented talk radio programs from
Tampa Bay to Los Angeles and set up successful news/talk formats at a
number of major stations. In 1988 Geller helped launch the talk format
at KFI/Los Angeles. In 1990 she programmed one of America's premier
news/talk stations, WABC in New York. Named
by Radio Ink magazine as one of America's "Most Influential Women in
Radio," Valerie Geller is a much in demand speaker, seminar leader and
keynote and conference presenter. |
