US Radio guru to talk about talk radio at Radiofest

30 Aug 2007

Valerie Geller talks the talk

One of the guest speakers at this years October Radiofest to be held at Melbourne's Crown Casino will be Valerie Geller, whose New York based company, Geller Media, provides a full range of consulting services for radio with emphasis on news/talk, information and personality programming.

Geller's new book, Creating Powerful Radio, espouses three basic principles; Tell the truth; Make it matter; Never be boring.

Listen to Valerie Geller's chat with radioinfo's Peter Saxon as she talks about taking risks, what makes a good breakfast announcer and why there aren't more female talk presenters.

Copies of her book can be purchased by emailing the Australian distributor at

In the past 17 years she has worked with more than 500 stations in 28 countries. Among her Australian clients are ABC stations 702, Sydney; 774, Melbourne and Triple J.

Coming from a journalistic background, in the 1980s, Geller ran the news department at KIOI/San Francisco, presented talk radio programs from Tampa Bay to Los Angeles and set up successful news/talk formats at a number of major stations. In 1988 Geller helped launch the talk format at KFI/Los Angeles. In 1990 she programmed one of America's premier news/talk stations, WABC in New York.

Named by Radio Ink magazine as one of America's "Most Influential Women in Radio," Valerie Geller is a much in demand speaker, seminar leader and keynote and conference presenter.