ABOUT THE BOOK:
Valerie Geller's first book has sold thousands of copies worldwide. It delivers the method to take a boring story and make it meaningful and riveting to an audience. Geller says, "It's easy to do news when there's a lot going on, but it's a challenge on those dull days. That's the real work of the job and where creativity comes in."
You'll discover how to take a complex or difficult story and break it down in ways your audience can quickly understand. In a sound bite world, this book will help you get the best out of your sound bites in the shortest period of time. The goal: maintain journalistic integrity, inform entertainingly and keep audiences glued to their radios and TVs.
Creating Powerful Radio shows how to:
Make it relevant. Make it matter. Tell the truth and never be boring!
With sections by newswriting guru Mervin Block, along with tips and techniques from some of the top broadcast journalists on air today, (award winning reporters from CBS News, 1010 WINS in New York, KGO and KCBS radio and KPIX-TV in San Francisco, and KFWB/Los Angeles, are among the contributors).
Valerie Geller's Creating Powerful Radio shows you how to:
What broadcasters are saying about "Creating Powerful Radio"
"Valerie is a big picture thinker...Great insight for the novice as well as the tenured professionals."
"This is the book I hope my competitors don't read. Required reading for my entire staff."
"Everyone in radio... no make that anybody who communicates for a living should read this."
"Intelligent, insightful, she has the touch... a great lady to have on your side."
"It's my bible"
"We bought ten copies"
"This book is very good. I've been carrying it around with me, even in the budget meetings!"
What others are saying about "Creating Powerful Radio"
"Chapters address show prep, avoiding burnout and dealing with high ego talent. Includes enough do's and don'ts to to make those who work in or love radio, a pro."
"This book contains valuable tips and information geared at presenters, managers and programmers."
"I loved the book and am recommending it to my class!"
"Although the tips and tactics are very valuable, the true value (of the book) is in the methodology. Not only is it packed with insights, it is well-written and fun to read. It is obvious why so many radio people consider this a must."